Case study: bbno$ built on the momentum of his 2019 viral hit “Lalala” by using Marquee to promote three singles in the lead up to 2021 album Eat Ya Veggies, increasing his active streams by 40 percentage points before the new release dropped.Start date: Up to four days after release day.Targeting: Recently interested listeners.Targeting recently interested listeners - people who listened to your music in the last 28 days - around release will help you build momentum before your album drops. Use Marquee to promote a series of singles ahead of your album. Case study: Wolf Alice’s team turned to Marquee to maximize engagement for their latest album, Blue Weekend, by starting their campaign on release day, generating two times more streams per listener than benchmarks.Since Marquees go live at midnight on the campaign start date, you can reach people who are most likely to listen in a big way. Make a huge splash right when your new music drops by starting your Marquee on release day. Plus, learn how to measure success for each goal. Let’s take a closer look at six ways artists have been using Marquee to achieve the most common new release goals: maximizing engagement overall ( campaign engagement strategies), and driving engagement from specific parts of your audience ( fan development strategies). And, Marquee is not just about the new release: Listeners who engage with a Marquee are three times more likely on average to stream from older releases. Listeners who see a Marquee are over two times on average more likely to save a track from the promoted release for future streaming.
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